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IPL 2020: BCCI invites bids for kit sponsor and official merchandising partner rights

The Board of Cricket Council of India has invited bids for the team’s kit sponsor and official merchandising/ sales partnership through tender process. Under the tender, the bidding winner will be given the rights of the kit sponsor, official merchandising partner, and other associated rights. The contract of Nike, which was earlier the kit sponsor of India is set to expire this September, so the board has decided to raise bids to replace it.

The Board of Control for Cricket in India has on Monday invited bids for the rights of the team’s kit sponsor and official sales partnership through a tender process. The contract of Nike, the team’s current apparel rights holder, is set to expire next month, so the board has initiated a new tender process to replace it.

Nike had signed a four-year agreement with BCCI for lump sum 370 crores (INRA) with a royalty of 30 crores. Nike’s partnership with Indian cricket will officially end next month after a 14-year long (since 2006) association with the team.

“The terms and conditions governing the submission and evaluation of bids including eligibility requirements and performance obligations are contained in the ITT which will be available from August 3, 2020 on receipt of payment of the tender fee of Rs One lakh,” a BCCI release said.

According to the release, “The BCCI reserves the right at its discretion to cancel or amend the bidding process at any stage without providing any reason. Merely buying the ITT does not entitle the purchaser to bid, but to bid the purchaser must buy the ITT in the name of the person/entity desiring to bid”.

Henceforth we won’t see Nike logo anywhere on team India’s jersey in any format (Test, ODI, T20). India will have new kit sponsor when they tour Australia this November.

Current / Upcoming Series: IPL 2020 | IND vs AUS | PAK vs ENG | CPL 2020
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