Demand for a boycott on Chinese goods intensifies amid rising tensions on the Indo-China border, also forcing Vivo to withdraw from the IPL title sponsorship in the UAE this year. Vivo India had won the title of IPL in 2018 for Rs 2199 crore. Accordingly, the IPL gets Rs 440 crore a year from Vivo. Vivo still has a three-year contract left. Subsequently, in 2021, 2022, and 2023, Vivo will return as the title sponsor of the IPL. On August 18, the Board of Control for Cricket in India (BCCI) will announce the title sponsor of this year’s IPL.
According to sources, Tata Sons is more likely to win the title sponsorship this year. Economically and the big name in the country, they (Tata Sons) are favorites for IPL title sponsorship. The BCCI has already made it clear that title sponsorship will not be awarded based on the highest bid, but other factors will also be considered. The central sponsors of the IPL are Tata Motors, and they charge Rs 42-45 crore for it. Now Tata Sons are set to invest out Rs 250-275 crore for title sponsorship. The other 3 Indian companies which are in contention along with Tata Sons are education technology platform Unacademy, Jio, and Patanjali.