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Puma, Adidas in strong contention for Kit Sponsors of India

After the exit of Nike company for team India’s kit sponsorship, BCCI has invited bids for the next kit sponsor. According to sources, leading German company Puma has emerged as the winner of the Indian cricket team kit sponsorship race. “Can confirm you that Puma has bought the ITT (Invitation to Tender) document worth Rs 1 lakh. While buying a bid document doesn’t mean one is bidding, Puma has shown genuine interest in submitting a bid,” a senior BCCI official told PTI.

Along with Puma, another German company, Adidas, is also reportedly looking to secure Team India Kit sponsorship. The BCCI has slashed the minimum bidding price in the wake of the corona. BCCI has kept a base price of  61 lakhs (INR) per match rather than 88 lakhs (INR) previously with nike. “Don’t be surprised if the new rights holder pays something around 200 crore for a five-year deal which will be significantly less than what Nike paid during the previous term,” the industry veteran explained.

Indian skipper Virat Kohli and KL Rahul are already associated with Puma while Virat Kohli being the brand ambassador of it. “Puma has been a part of IPL for some years now and with Virat in their roster, it would only enhance their presence in the Indian market,” he added.

Current / Upcoming Series: IPL 2020 | IND vs AUS | PAK vs ZIM | T20 World Cup
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